The new table stakes

A/B Test Your AI/ML

Measure the business impact of your AI/ML and prove the value of incremental releases directly in your existing BI tool.

See how A/B testing can improve your AI ROI

Let us create a customized report to show how measuring AI impact and A/B testing against your core business KPIs can unlock additional measureable value in your business.

Request Free Report

Close the "AI Impact Gap"

Leaders are responsible for AI initiatives, but have no way to tie them back to company KPIs. Just having AI isn’t enough anymore; it has to have measurable impact and be worth the massive investment. Unfortunately, most aren't according to a 2025 MIT study that found that 95% of generative AI pilots are failures.

We solve this by closing the gap between what you want to achieve with AI and what you can prove. With Winning Variant, companies have visibility into the measurable impact of their AI initiatives, giving them the insights need to invest more into what's working and back off what's not.

Bespoke Insights

Insights at your fingertips

Analyze the results of your AI initiatives directly inside your existing BI tool with custom reporting tailed to your business.

Watch the 1-minute demo video below.

Customized Insights

Your data, your metrics, your BI tool

All insights derived by Winning Variant are 100% customized to your business and visualized in your existing BI tool.

Your metrics

Winning Variant generates custom reporting based on your existing company metrics, however they're derived or stored.

Org specific or company-wide

Any schema or format

Your metrics

Winning Variant generates custom reporting based on your existing company metrics, however they're derived or stored.

Org specific or company-wide

Any schema or format

Your metrics

Winning Variant generates custom reporting based on your existing company metrics, however they're derived or stored.

Org specific or company-wide

Any schema or format

Your BI tool

Custom dashboards and visualizations in your current tool, the way you want it.

No opinionated reporting

Use your existing logins

Your BI tool

Custom dashboards and visualizations in your current tool, the way you want it.

No opinionated reporting

Use your existing logins

Your BI tool

Custom dashboards and visualizations in your current tool, the way you want it.

No opinionated reporting

Use your existing logins

No pipelines to manage

The app is self-contained, meaning you don't have to build or maintain pipelines to sync data.

Bespoke analytics workloads

No data engineering tickets

No pipelines to manage

The app is self-contained, meaning you don't have to build or maintain pipelines to sync data.

Bespoke analytics workloads

No data engineering tickets

No pipelines to manage

The app is self-contained, meaning you don't have to build or maintain pipelines to sync data.

Bespoke analytics workloads

No data engineering tickets

Snowflake Intelligence

Extra Intelligence

Winning Variant's Snowflake Intelligence agent allows your team to ask natural language questions about the effectiveness of your initiatives.

Bespoke Insights

Full-funnel analysis

Measure impact across your entire funnel and customer lifecycle. Gain visibility beyond just your primary KPIs by seeing the full business impact of an initiative.

Teams often measure against an isolated set of metrics, causing them to be blind to the full business impact. Full-funnel analysis allows teams to measure the impact of an initiative across the entire business and customer lifecycle.

Request Impact Report

Get your free AI A/B testing report

Your customized report will show how measuring and A/B testing AI impact against your core business KPIs can unlock additional measureable value in your business.